Blue Steel will change the way you think about cold rolled wire …

We’ll admit it – it’s unconventional. But it’s true. Thanks to revolutionary new technology, United Rotary Brush’s Blue Steel™ patented, cold rolled wire delivers the same durability and long broom life you’d expect to find only in oil tempered wire. In fact, in tensile strength tests, Blue Steel proved to be more than 20% stronger than oil tempered wire.

Proven, powerful performance. You can’t argue with the facts. After nearly two years of rigorous testing, we’ve established that Blue Steel delivers the same – if not better – performance as oil tempered wire. In study after study, it stands up to the toughest stressors and comes out on top. Talk about heated competition …

Superior quality at superior value. Purchasing brooms based on cost doesn’t usually equal “cost-effective.” Blue Steel’s patented, cold rolled process is holding this conventional wisdom to the fire. The innovative manufacturing process used to produce Blue Steel is so efficient, we really can deliver superior performance in the cold rolled price range.

Easy on the environment. Although it’s merciless on the competition, Blue Steel is surprisingly gentle on Mother Nature. Because it’s manufactured without oil tempering, Blue Steel is a more environmentally friendly product. Plus, there are no harmful by-products to leach into surrounding water supplies and soil.

Want to learn more about the technology behind Blue Steel? United Rotary Brush has prepared an informative white paper to give you the full story. We’ll send it to you at no cost! To order your FREE copy today, call 800-992-3656; or download it here (275 kb PDF)